What’s the one of the best things about owning your own business? According to Stephen Key of Entrepreneur Magazine in his article “The Good and the Bad of Being an Entrepreneur“, the #1 thing is “Making your own decisions.” Other people call it being your own boss, or the freedom to take your business in any…

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A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…

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A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…

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GOALS:  Dreams with Deadlines Webster’s definition of “Goal” is “the end toward which effort is directed.”                                                                                                 My definition of “Goal” is “Something you want to accomplish with a deadline to accomplish it.” Meaning, if you don’t set a deadline to accomplish your goal, how you will you ever be motivated to get started in the…

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“Branding is not advertising and it’s not marketing or PR. Branding happens before all of those:   First you create the brand, then you raise awareness of it.”   Rob Frankel, branding expert & author So we’re at the end of the year and it’s time to evaluate where we are now in our business compared to…

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What are your Marketing Resources? “Resource”– (noun) a source of supply, support, or aid,especially one that can be readily drawn upon when needed. So… now you have your Marketing Plan AND are starting to execute it…but you’re feeling overwhelmed by how much you think you have to do all by yourself ( …I feel a song coming on…

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Planning your marketing is like planning a trip… So you’ve picked your trip destination and you’ve mapped it out, but do you go by car, bus, train, plane, motorcycle, bicycle or hot air balloon? It all depends on your answers to some important questions: Why are you going there?  Work or Pleasure? How far is…

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