RESOURCES: Help Me Help You

What are your Marketing Resources?

“Resource”– (noun) a source of supply, support, or aid,especially one that can be readily drawn upon when needed.

So… now you have your Marketing Plan AND are starting to execute it…but you’re feeling overwhelmed by how much you think you have to do all by yourself ( …I feel a song coming on here.)  But you’re really not alone…you are one of many business owners who want to make a difference with your product or service, as well as providing an income, and perhaps even a legacy, for you, your family, your customers and your community.

 So…since you hope to help and impact a lot of people with your business, then it stands to reason that there are probably a lot of people who would like to see your business be successful AND are willing to help you, too. What I’m saying is, there are so many resources out there, you just need to be aware of them, and be willing to ask for…and receive their help.

Here’s an example… Somone opens a new accounting firm. Their goal is to provide small businesses the professional help they needto make sure their business is …and continues to be…financially stable, and that their taxes are all paid and in order. Some of their potential resources or “value partners” would be:

  • A local banker who helped them finance their business equipment and location.
  • A local Commercial Realtor who helped them find the right professional location for their business.
  • A local Computer IT Service who helped them set up their computers and Internet service.
  • A local Graphic Designer who designed their biz cards, their print material and most importantly, their web site.
  • A local Printer who printed their biz cards, their forms, their brochures, and postcards.
  • And their city’s Chamber of Commerce who helps introduce them into the local business community.

And I could go on and on, depending on who all this accounting firm targeted as their primary customers (i.e. medical practices, small industry or manufacturing firms, retail establishments, non-profit organizations, etc.)

My point is, that each and every one of these resources can become the accounting business’s “value partners” to help  them “tell their story”, grow their business and also be a great referral source for new customers. And I’d bet my favorite pair of boots that the same accounting business would be a great “value partner” for every one of those businesses, too.

Also, I realize that there are a LOT of  non-local resources on the web, and many are good and very cost-effective.  I still encourage all my clients to tap into their local resources as much as possible. You just never know when you’ll meet someone today whom you can help…or who could help you…tomorrow.

“No man is an island” as they say, and neither is your business all by itself. (…unless maybe you sell suntan lotion on some remote island, and if you do, please let me know if you’re hiring…it’s part of my retirement plan.)

So look around and take advantage of your resources and “value partners” and “help them help you” grow your business.

(Please let me know what you think about my blog and if I can ever help you find the “Marketing That Fits” for your business.  Click here and tell me your story…I’d love to help!)


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  4. Byron on November 29, 2011 at 4:29 am

    Good stuff! Some other good ideas for Value Partners would be local professional organizations such as MGMA for medical practices or APICS for manufacturing companies. This professional organizations provide lots of opportunity to learn and get support.


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