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Mel’s Marketing Minute

As I long for Spring, it brings to mind the many poems written about this glorious time of year. And what are Poems? A collection of words arranged to tell a story, evoke an emotion, make the reader think. Well…(here comes the slick segue…), your marketing messaging is also a collection of words (along with…

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Business-To-Business Holiday Marketing Tips

A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…

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RESOURCES: Help Me Help You

What are your Marketing Resources? “Resource”– (noun) a source of supply, support, or aid,especially one that can be readily drawn upon when needed. So… now you have your Marketing Plan AND are starting to execute it…but you’re feeling overwhelmed by how much you think you have to do all by yourself ( …I feel a song coming on…

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Marketing Planning – Why Should I Do It and Where Do I Start?

The beginning is the most important part of the work.  Plato By failing to prepare, you are preparing to fail.  Benjamin Franklin Plans are nothing; planning is everything.   Dwight D. Eisenhower So let me ask you a question… Would you go on a trip to a new place without pulling out a map or…

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