Marketing

Who Holds You Accountable in Your Business?

What’s the one of the best things about owning your own business? According to Stephen Key of Entrepreneur Magazine in his article “The Good and the Bad of Being an Entrepreneur“, the #1 thing is “Making your own decisions.” Other people call it being your own boss, or the freedom to take your business in any…

Read More

Mel’s Marketing Minute

As I long for Spring, it brings to mind the many poems written about this glorious time of year. And what are Poems? A collection of words arranged to tell a story, evoke an emotion, make the reader think. Well…(here comes the slick segue…), your marketing messaging is also a collection of words (along with…

Read More

Business-To-Business Holiday Marketing Tips (November 2012)

A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…

Read More

JANUARY 2012

GOALS:  Dreams with Deadlines Webster’s definition of “Goal” is “the end toward which effort is directed.”                                                                                                 My definition of “Goal” is “Something you want to accomplish with a deadline to accomplish it.” Meaning, if you don’t set a deadline to accomplish your goal, how you will you ever be motivated to get started in the…

Read More

Branding: Evaluate & Celebrate

“Branding is not advertising and it’s not marketing or PR. Branding happens before all of those:   First you create the brand, then you raise awareness of it.”   Rob Frankel, branding expert & author So we’re at the end of the year and it’s time to evaluate where we are now in our business compared to…

Read More

RESOURCES: Help Me Help You

What are your Marketing Resources? “Resource”– (noun) a source of supply, support, or aid,especially one that can be readily drawn upon when needed. So… now you have your Marketing Plan AND are starting to execute it…but you’re feeling overwhelmed by how much you think you have to do all by yourself ( …I feel a song coming on…

Read More

You Have Your Marketing Plan…Now What?

Planning your marketing is like planning a trip… So you’ve picked your trip destination and you’ve mapped it out, but do you go by car, bus, train, plane, motorcycle, bicycle or hot air balloon? It all depends on your answers to some important questions: Why are you going there?  Work or Pleasure? How far is…

Read More

Marketing Planning – Why Should I Do It and Where Do I Start?

The beginning is the most important part of the work.  Plato By failing to prepare, you are preparing to fail.  Benjamin Franklin Plans are nothing; planning is everything.   Dwight D. Eisenhower So let me ask you a question… Would you go on a trip to a new place without pulling out a map or…

Read More