Category Archives: Marketing

Who Holds You Accountable in Your Business?

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What’s the one of the best things about owning your own business? According to Stephen Key of Entrepreneur Magazine in his article “The Good and the Bad of Being an Entrepreneur, the #1 thing is “Making your own decisions.” Other people call it being your own boss, or the freedom to take your business in any direction you want. And I agree with that wholeheartedly…that freedom rocks.

But the flip side of that coin is…what happens with lots of freedom? When we give our teenagers the freedom to go off to college, they don’t always make the best decisions, right at first. (I know I didn’t.) But why is that? They’ve been taught what’s right & wrong, and they’re basically good, smart kids, or they wouldn’t have made it into college. I believe that it’s because they’re no longer “accountable” to someone on a regular basis, except maybe to their professors for their grade. No one to tell them to eat their veggies, bathe regularly, don’t stay out too late, don’t hang w/the bad crowd, etc. They have to figure that out all on their own.

When I was college, the best thing that ever happened to me, was that I joined a sorority, and instantly had a group of people who cared about me and supported me, but also held me accountable, since there were requirements to stay in the group. Those of you who have played sports or been on any kind of team understand that same type of accountability. Anytime you are a part of a group of like-minded people, you become part of something bigger than just you. You reach for new goals together, and at the same time, you are now ACCOUNTABLE to each other.

So my challenge to you is…who holds you accountable in your business? Is it your staff? They just want to please you. Is it your customers? They just want you to take care of them. Is it your partner or spouse? Maybe, but they may be too close to the situation to help challenge, push & guide you in new directions. How about joining an Accountability Group? Some are called lead generators, referral networks, or mastermind groups. No matter what you call it, how they help you grow your business is all that matters.

Eleanor Roosevelt said, “Freedom makes a huge requirement of every human being. With freedom comes responsibility.” As an entrepreneur, you do have freedom, and that’s awesome. But with that freedom, comes responsibility…not just to your customers, staff or family, but to yourself & your business goals. You should be always pushing yourself to the next right thing for your business. So do this…find the right accountability group for you and take your business to the next level of success. Why do it alone?

 

Who Loves You, Baby? (Why Customer Service is the Best First Marketing Tool for Startup Businesses)

“Your customer doesn’t care how much you know until they know how much you care.” ~Damon Richards “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” ~Jim Rohn  “The customer’s perception is your reality” ~Kate Zabriskie And I could go on and on and on…you get it. Of course, you… Continue Reading

Mel’s Marketing Minute

As I long for Spring, it brings to mind the many poems written about this glorious time of year. And what are Poems? A collection of words arranged to tell a story, evoke an emotion, make the reader think. Well…(here comes the slick segue…), your marketing messaging is also a collection of words (along with… Continue Reading

Business-To-Business Holiday Marketing Tips (November 2012)

A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business… Continue Reading

STRATEGIC PARTNERSHIPS (OR It’s Not Just About You…and That’s a Good Thing)

Think of some of your favorite pairings…some of mine are ice cream & cake, the beach & a good book, or spending your tax refund on new slimmer jeans since you just lost weight. (I’m still waiting for that last one.) The main thing about all of those “good pairings” are this…they are “win-win” situations… Continue Reading

JANUARY 2012

GOALS:  Dreams with Deadlines Webster’s definition of “Goal” is “the end toward which effort is directed.”                                                                                                 My definition of “Goal” is “Something you want to accomplish with a deadline to accomplish it.” Meaning, if you don’t set a deadline to accomplish your goal, how you will you ever be motivated to get started in the… Continue Reading

RESOURCES: Help Me Help You

What are your Marketing Resources? “Resource”– (noun) a source of supply, support, or aid,especially one that can be readily drawn upon when needed. So… now you have your Marketing Plan AND are starting to execute it…but you’re feeling overwhelmed by how much you think you have to do all by yourself ( …I feel a song coming on… Continue Reading

You Have Your Marketing Plan…Now What?

Planning your marketing is like planning a trip… So you’ve picked your trip destination and you’ve mapped it out, but do you go by car, bus, train, plane, motorcycle, bicycle or hot air balloon? It all depends on your answers to some important questions: Why are you going there?  Work or Pleasure? How far is… Continue Reading