“Branding is not advertising and it’s not marketing or PR. Branding happens before all of those:   First you create the brand, then you raise awareness of it.”   Rob Frankel, branding expert & author So we’re at the end of the year and it’s time to evaluate where we are now in our business compared to…

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What are your Marketing Resources? “Resource”– (noun) a source of supply, support, or aid,especially one that can be readily drawn upon when needed. So… now you have your Marketing Plan AND are starting to execute it…but you’re feeling overwhelmed by how much you think you have to do all by yourself ( …I feel a song coming on…

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Planning your marketing is like planning a trip… So you’ve picked your trip destination and you’ve mapped it out, but do you go by car, bus, train, plane, motorcycle, bicycle or hot air balloon? It all depends on your answers to some important questions: Why are you going there?  Work or Pleasure? How far is…

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The beginning is the most important part of the work.  Plato By failing to prepare, you are preparing to fail.  Benjamin Franklin Plans are nothing; planning is everything.   Dwight D. Eisenhower So let me ask you a question… Would you go on a trip to a new place without pulling out a map or…

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