Posts Tagged ‘Public Relations’
Business-To-Business Holiday Marketing Tips
A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…
Read MoreSTRATEGIC PARTNERSHIPS (OR It’s Not Just About You…and That’s a Good Thing)
Think of some of your favorite pairings…some of mine are ice cream & cake, the beach & a good book, or spending your tax refund on new slimmer jeans since you just lost weight. (I’m still waiting for that last one.) The main thing about all of those “good pairings” are this…they are “win-win” situations…
Read MoreBranding: Evaluate & Celebrate
“Branding is not advertising and it’s not marketing or PR. Branding happens before all of those: First you create the brand, then you raise awareness of it.” Rob Frankel, branding expert & author So we’re at the end of the year and it’s time to evaluate where we are now in our business compared to…
Read MoreRESOURCES: Help Me Help You
What are your Marketing Resources? “Resource”– (noun) a source of supply, support, or aid,especially one that can be readily drawn upon when needed. So… now you have your Marketing Plan AND are starting to execute it…but you’re feeling overwhelmed by how much you think you have to do all by yourself ( …I feel a song coming on…
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