Public Relations
Who Loves You, Baby? (Why Customer Service is the Best First Marketing Tool for Startup Businesses)
“Your customer doesn’t care how much you know until they know how much you care.” ~Damon Richards “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” ~Jim Rohn “The customer’s perception is your reality” ~Kate Zabriskie And I could go on and on and on…you get it. Of course, you…
Read MoreBusiness-To-Business Holiday Marketing Tips
A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…
Read MoreSTRATEGIC PARTNERSHIPS (OR It’s Not Just About You…and That’s a Good Thing)
Think of some of your favorite pairings…some of mine are ice cream & cake, the beach & a good book, or spending your tax refund on new slimmer jeans since you just lost weight. (I’m still waiting for that last one.) The main thing about all of those “good pairings” are this…they are “win-win” situations…
Read MoreBranding: Evaluate & Celebrate
“Branding is not advertising and it’s not marketing or PR. Branding happens before all of those: First you create the brand, then you raise awareness of it.” Rob Frankel, branding expert & author So we’re at the end of the year and it’s time to evaluate where we are now in our business compared to…
Read MoreRESOURCES: Help Me Help You
What are your Marketing Resources? “Resource”– (noun) a source of supply, support, or aid,especially one that can be readily drawn upon when needed. So… now you have your Marketing Plan AND are starting to execute it…but you’re feeling overwhelmed by how much you think you have to do all by yourself ( …I feel a song coming on…
Read MoreMarketing Planning – Why Should I Do It and Where Do I Start?
The beginning is the most important part of the work. Plato By failing to prepare, you are preparing to fail. Benjamin Franklin Plans are nothing; planning is everything. Dwight D. Eisenhower So let me ask you a question… Would you go on a trip to a new place without pulling out a map or…
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