Posts by Melody

Who Holds You Accountable in Your Business?

What’s the one of the best things about owning your own business? According to Stephen Key of Entrepreneur Magazine in his article “The Good and the Bad of Being an Entrepreneur“, the #1 thing is “Making your own decisions.” Other people call it being your own boss, or the freedom to take your business in any…

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“Make Me Smile/Keep Me Awhile” – Humor in Marketing

 “Make Me Smile/Keep Me Awhile” – Why Humor is a Powerful Marketing & PR Tool How many of you can remember your favorite ad or commercial? I’d bet all the money in my son’s piggy bank (and he’s got a lot more than me), that your favorite spot makes you laugh, or at least puts…

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Mel’s Marketing Minute

As I long for Spring, it brings to mind the many poems written about this glorious time of year. And what are Poems? A collection of words arranged to tell a story, evoke an emotion, make the reader think. Well…(here comes the slick segue…), your marketing messaging is also a collection of words (along with…

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Business-To-Business Holiday Marketing Tips

A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…

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Promotional Events: If you build it, will they come?

Have you ever thrown a party and worried that no one would show up? For those of you who are party-throwers extraordinaire, you’ve probably never had that concern, since you really don’t care who comes…a party is a party, right? But for those of you like me who, although I love to attend parties, am…

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Goals are just Dreams with Deadlines

GOALS:  Dreams with Deadlines Webster’s definition of “Goal” is “the end toward which effort is directed.”                                                                                                 My definition of “Goal” is “Something you want to accomplish with a deadline to accomplish it.” Meaning, if you don’t set a deadline to accomplish your goal, how you will you ever be motivated to get started in the…

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Branding: Evaluate & Celebrate

“Branding is not advertising and it’s not marketing or PR. Branding happens before all of those:   First you create the brand, then you raise awareness of it.”   Rob Frankel, branding expert & author So we’re at the end of the year and it’s time to evaluate where we are now in our business compared to…

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RESOURCES: Help Me Help You

What are your Marketing Resources? “Resource”– (noun) a source of supply, support, or aid,especially one that can be readily drawn upon when needed. So… now you have your Marketing Plan AND are starting to execute it…but you’re feeling overwhelmed by how much you think you have to do all by yourself ( …I feel a song coming on…

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