Don’t Put All Your Marketing Eggs in One Basket

There’s more to marketing than Social Media As a small business owner, it’s easy to feel like you have to be on social media—and that it should be your primary marketing focus. And while social media can be a valuable tool, relying on it as your only strategy is one of the biggest mistakes I…

7 Ways to Maximize Your Holiday Marketing

A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…

“Make Me Smile/Keep Me Awhile” – Humor in Marketing

“Make Me Smile/Keep Me Awhile” – Why Humor is a Powerful Marketing & PR Tool How many of you can remember your favorite ad or commercial? I’d bet all the money in my son’s piggy bank (and he’s got a lot more than me), that your favorite spot makes you laugh, or at least puts…

Business-To-Business Holiday Marketing Tips

A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…

STRATEGIC PARTNERSHIPS (OR It’s Not Just About You…and That’s a Good Thing)

Think of some of your favorite pairings…some of mine are ice cream & cake, the beach & a good book, or spending your tax refund on new slimmer jeans since you just lost weight. (I’m still waiting for that last one.) The main thing about all of those “good pairings” are this…they are “win-win” situations…

Promotional Events: If you build it, will they come?

Have you ever thrown a party and worried that no one would show up? For those of you who are party-throwers extraordinaire, you’ve probably never had that concern, since you really don’t care who comes…a party is a party, right? But for those of you like me who, although I love to attend parties, am…