Marketing
What is your Brand Personality?
Looking to create the best brand possible for your business? Branding is sooo important, and this article from my friends at Blue Summit Supplies really hits the spot…check it out below. Developing Your Brand Personality “Whether you like it or not, the public is developing opinions about your brand, and it’s up to…
Read MoreWho Holds You Accountable in Your Business?
What’s the one of the best things about owning your own business? According to Stephen Key of Entrepreneur Magazine in his article “The Good and the Bad of Being an Entrepreneur“, the #1 thing is “Making your own decisions.” Other people call it being your own boss, or the freedom to take your business in any…
Read More7 Ways to Maximize Your Holiday Marketing
A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…
Read MoreWho Loves You, Baby? (Why Customer Service is the Best First Marketing Tool for Startup Businesses)
“Your customer doesn’t care how much you know until they know how much you care.” ~Damon Richards “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” ~Jim Rohn “The customer’s perception is your reality” ~Kate Zabriskie And I could go on and on and on…you get it. Of course, you…
Read More“Are You Talking To Me?” :Is Your Marketing Copy Working for You or Against You?
As I long for Spring, it brings to mind the many poems written about this glorious time of year. And what are Poems? A collection of words arranged to tell a story, evoke an emotion, make the reader think. Well…(here comes the slick segue…), your marketing messaging is also a collection of words (along with…
Read MoreBusiness-To-Business Holiday Marketing Tips
A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…
Read MoreSTRATEGIC PARTNERSHIPS (OR It’s Not Just About You…and That’s a Good Thing)
Think of some of your favorite pairings…some of mine are ice cream & cake, the beach & a good book, or spending your tax refund on new slimmer jeans since you just lost weight. (I’m still waiting for that last one.) The main thing about all of those “good pairings” are this…they are “win-win” situations…
Read MoreGoals are just Dreams with Deadlines
GOALS: Dreams with Deadlines Webster’s definition of “Goal” is “the end toward which effort is directed.” My definition of “Goal” is “Something you want to accomplish with a deadline to accomplish it.” Meaning, if you don’t set a deadline to accomplish your goal, how you will you ever be motivated to get started in the…
Read MoreBranding: Evaluate & Celebrate
“Branding is not advertising and it’s not marketing or PR. Branding happens before all of those: First you create the brand, then you raise awareness of it.” Rob Frankel, branding expert & author So we’re at the end of the year and it’s time to evaluate where we are now in our business compared to…
Read MoreRESOURCES: Help Me Help You
What are your Marketing Resources? “Resource”– (noun) a source of supply, support, or aid,especially one that can be readily drawn upon when needed. So… now you have your Marketing Plan AND are starting to execute it…but you’re feeling overwhelmed by how much you think you have to do all by yourself ( …I feel a song coming on…
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