Posts by Melody
What is your Brand Personality?
Looking to create the best brand possible for your business? Branding is sooo important, and this article from my friends at Blue Summit Supplies really hits the spot…check it out below. Developing Your Brand Personality “Whether you like it or not, the public is developing opinions about your brand, and it’s up to…
Read MoreTo all my fellow Entrepreneurs…don’t give up.
I was running today and thought I’d add just 1 more mile to my run. Boy, was I in for a surprise! Afterwards, I thought…”What just happened? Why was that extra mile soooo hard today?” Later, according to my husband & my Accuweather app, the “Real Feel” temperature was actually over 100 degrees Fahrenheit. But…
Read MoreWho Holds You Accountable in Your Business?
What’s the one of the best things about owning your own business? According to Stephen Key of Entrepreneur Magazine in his article “The Good and the Bad of Being an Entrepreneur“, the #1 thing is “Making your own decisions.” Other people call it being your own boss, or the freedom to take your business in any…
Read More7 Ways to Maximize Your Holiday Marketing
A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…
Read MoreWho Loves You, Baby? (Why Customer Service is the Best First Marketing Tool for Startup Businesses)
“Your customer doesn’t care how much you know until they know how much you care.” ~Damon Richards “One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” ~Jim Rohn “The customer’s perception is your reality” ~Kate Zabriskie And I could go on and on and on…you get it. Of course, you…
Read More“Make Me Smile/Keep Me Awhile” – Humor in Marketing
“Make Me Smile/Keep Me Awhile” – Why Humor is a Powerful Marketing & PR Tool How many of you can remember your favorite ad or commercial? I’d bet all the money in my son’s piggy bank (and he’s got a lot more than me), that your favorite spot makes you laugh, or at least puts…
Read More“Are You Talking To Me?” :Is Your Marketing Copy Working for You or Against You?
As I long for Spring, it brings to mind the many poems written about this glorious time of year. And what are Poems? A collection of words arranged to tell a story, evoke an emotion, make the reader think. Well…(here comes the slick segue…), your marketing messaging is also a collection of words (along with…
Read MoreBusiness-To-Business Holiday Marketing Tips
A challenge for many small businesses who target other businesses is how to effectively market their products or services during the holiday season…why should the retailers and restaurants have all the fun? How do you take advantage of the same end of the year rush? There are still plenty of “shopping days” left to grow your business…
Read MoreSTRATEGIC PARTNERSHIPS (OR It’s Not Just About You…and That’s a Good Thing)
Think of some of your favorite pairings…some of mine are ice cream & cake, the beach & a good book, or spending your tax refund on new slimmer jeans since you just lost weight. (I’m still waiting for that last one.) The main thing about all of those “good pairings” are this…they are “win-win” situations…
Read MorePromotional Events: If you build it, will they come?
Have you ever thrown a party and worried that no one would show up? For those of you who are party-throwers extraordinaire, you’ve probably never had that concern, since you really don’t care who comes…a party is a party, right? But for those of you like me who, although I love to attend parties, am…
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